Strategic SEO and user-focused content design helped a UK accounting firm lead local search results. This approach tripled their qualified inquiries.
A digital transformation story from within. As a fast-growing UK-based accountancy firm, SKZEE partnered with a digital marketing agency to revamp its online presence through strategic SEO, content improvements, and UX enhancements. The project helped us convert increased website traffic into qualified leads and accelerate client acquisition.
Our website struggled to generate consistent local leads, lacking structured content, lacking location-specific optimization, and missing key technical SEO practices. High bounce rates (55%) resulted from an outdated design and poor mobile usability, while a low conversion rate (below 2%) reduced lead generation. With offices across multiple UK regions, we faced challenges attracting clients in areas like Preston and Manchester, restricting our national reach. Our goal was to revamp our digital presence and achieve a 275% increase in organic leads within 90 days — a target that was successfully met by the end of the campaign.
To address these challenges, our digital partners implemented a layered strategy that tackled SEO, user experience, and content authority simultaneously. The aim was to boost our conversion rate above 2% and drive a 275% increase in organic leads within 90 days. This approach strengthened our national reach and helped us attract more local clients across the UK.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Technical SEO Overhaul: Building a Search-Friendly Foundation for Scalable Growth
To fix our technical issues, our SEO team conducted a full audit and made backend improvements to help our site rank better in search engines. The goals were to increase visibility, lower bounce rates, and aid long-term lead generation. Addressing these issues early was key to gaining traction, including:
Tools used: Screaming Frog for audits, Google Search Console for fixing crawl and indexing issues, and PageSpeed Insights for boosting performance.
Our digital strategy team created targeted landing pages for our key UK regions. These helped boost local search visibility and attract relevant clients. The pages used location-specific keywords, phrases, structured content, and technical SEO practices. These elements aimed to reduce bounce rates and improve conversions. Each location page included:
Result: We reached the top 5 for 90% of our location-based keywords (like “accountants in Preston”) in just 8 weeks. Before this, we had no top-10 rankings.
Our content strategy partners created engaging content tailored to our audience. It focused on their needs in accounting, tax, and payroll services. We added relevant keywords and clear calls-to-action. This improved site engagement and cut the bounce rate by over 50%, from 55% to 26%. The plan included:
We developed detailed pillar pages for valuable topics like:
Result:The Practical Accounting Training page saw a 170% boost in traffic, rising from 110 to 297 visits per week. It also achieved a 23% conversion rate for training inquiries, a significant jump from 1.2% before.
We launched a strategic backlink campaign to strengthen domain authority and search rankings for key terms like “accountants in London.” By securing high-quality backlinks from reputable UK-based websites, we enhanced online visibility.
Result: Rankings for “accountants in London” climbed from #18 to #3 in 6 weeks. Domain Authority increased from 21 to 32.
In just 90 days, we met and surpassed our digital growth goals. This success came from a smart mix of SEO, content, and user experience upgrades. The campaign showed clear gains in visibility, engagement, and conversions:
Our digital transformation not only met short-term goals but also built a strong foundation for long-term lead generation across the UK.
“We were impressed by how fast the results came in. The team didn’t just bring more leads; they brought the right ones. The better visibility in our offices and the quality of inquiries changed our business.”
—SKZEE Team
This case study shows that a focused SEO, content, and UX strategy can create quick and scalable results. By enhancing our technical foundations and aligning content with user intent, we at SKZEE saw a 275% increase in organic leads — proving that digital investment pays off, even in traditional sectors like accounting.
NexaHive completely shaped our digital presence. From designing a simple, user-friendly website to implementing a brilliant SEO and ad strategy, they delivered beyond expectations. We've increased 3x in online leads since the launch.
Head of Marketing,
Working with NexaHive was truly transforming. Their team built a custom platform for our operations, and optimized it for performance aligning with our vision. They are skilled professionals, exactly what we needed.
CEO
NexaHive completely shaped our digital presence. From designing a simple, user-friendly website to implementing a brilliant SEO and ad strategy, they delivered beyond expectations. We've increased 3x in online leads since the launch.
Head of Marketing,
Working with NexaHive was truly transforming. Their team built a custom platform for our operations, and optimized it for performance aligning with our vision. They are skilled professionals, exactly what we needed.
CEO
Have questions about our services or want to explore a custom solution? Reach out — we’re here to collaborate, consult, and innovate with you.
info@nexahivesolutions.com
+44 20 3302 5755
Unit 1, Kataria Point, 1 Riches Rd, Ilford,
London IG1 1JH
Copyright NexaHive Solutions © 2025 All Right Reserved.
